Build a kingdom and grow your army with Lords Mobile. This game is free but has in-app purchases. It encourages players to log in daily for rewards.
This ad from Vungle showcases different troop formations during an animated battle. It also includes the typical “Play now” CTA and a search bar at the bottom.
Country Game
Lords Mobile is a free-to-play strategy game that offers users an abundance of in-app purchases such as gems. However, it also uses other methods of monetization such as its in-game personalization features. Users can change their ID names and the name that appears to their guildmates, which in turn earns them rewards.
This Lords Mobile Vungle video ad focuses on the different troop formations that are available in the game. It also shows how to level up a dragon by feeding it and giving it a variety of items. This is a great way to teach new players how the game works and encourages user retention.
Another aspect of Lords Mobile monetization is its app store optimization (ASO). The Google Play page for this game includes a keyword that describes the gameplay. It also has a tagline that conveys what the game is all about. This is a great way to draw attention and improve the game’s visibility in search results.
Strategy Game
In the Strategy game category, Lords Mobile is one of the top grossing apps with a high user retention. According to Google Play, the game has over 200 million players worldwide. It has received multiple awards and is a highly competitive app. It was named Android Excellence game in 2017.
In this ad, the player chooses a Hero and feeds it. Then the Hero attacks a kingdom, engulfing it in flames. The ad ends with the Lords Mobile logo and CTA (Play now).
Another ad for the game showcases different troop formations during a battle. It is similar to the ad for Unity but has more scenes. This ad also includes a description of the main features, which is an important part of app store optimization. It helps new users understand the game and improve their app store search ranking. It also helps reduce churn rates and boost user retention.
Role-Playing Game
It’s possible to go it alone in Lords Mobile, but there’s a whole lot more to enjoy by joining a guild. Easy-to-use social features make it a breeze to find fellow players and team up on guild missions. There’s even scope for epic clashes with other guilds and kingdoms if that’s your thing, though the game does provide plenty of more sedate options too.
The game world is populated with heroes from a wide variety of backgrounds, from dwarves and mermaids to dark elves and steampunk robots. Each of these has unique abilities, which can be boosted and refined as you progress through the game. They can also be sent off on Hero Battles, where they will fight in role-playing style against bosses and other players.
While some users complain that Lords Mobile is a P2P (pay-to-win) game, which allows the biggest spenders to dominate the rest of the player base, most people love this massively popular strategy game. It’s a great example of a mobile game that delivers what gamers want and need.
Multiplayer Game
In Lords Mobile, the player can join a guild to compete against other players from around the world in real-time battles. The game also has a social aspect where players can interact with each other and help their guildmates. This social element helps build a sense of community and makes the game more enjoyable.
The game features over 47 heroes that the player can collect and develop through Hero Stages. These characters come in different designs, skills, and attributes. Each hero has its own unique level and can be improved through research.
The game is free to play but offers in-game purchases to speed up the process of upgrading buildings and troops. It also encourages interaction between players through daily rewards and the guild system. These incentives keep the player coming back to the game. Lords Mobile also has high-end graphics that immerse the player into a fantasy world. It is easy to see why this game has become so popular.
